OPEN TO LEGAL RESIDENTS OF THE USA

DEADLINE: NOVEMBER 16, 2012

You are invited to join in the Doritos Crash the Competition Commercial Video Contest.

As in all previous years you are required to create a 30-second spot for the 2013 Super Bowl. This time, Doritos have teamed up with Facebook, so you need to first agree and consent to allow/accept the Facebook app.

With Facebook, you can harness your links to ask for help with props, locations…and even talent or, you can offer your talents/help to others who are making ads.

Your entry must feature DORITOS® brand tortilla chips, should be funny and creative, and must be primarily in English. You must make sure that you have the permission of all identifiable persons whose image/likeness appear in your ad.

The judging criteria are:

40% – Creativity and Originality

30% – Adherence to Creative Assignment

30% – Overall Appeal

Each entrant is allowed 10 entries to the ‘Crash the Superbowl’ contest, none of which have won, or been entered in a previous contest. Your videos must not have previously been published in any medium, must be clean, and must not feature any other food products apart from DORITOS® brand Tortilla Chips. Please make sure to read the additional rules before making your ‘Crash the Superbowl’ ad.

GRAND PRIZE (FOR THE AD METER WINNER): JOIN MICHAEL BAY (and/or his associates) ON THE SET OF THE NEXT ‘TRANSFORMERS’ MOVIE ON AN UNPAID INDEPENDENT CONTRACTOR BASIS

TWO CONTINGENT GRAND PRIZES: THESE PRIZES WILL BE AWARDED ONLY IF YOUR AD GET AIRED, AND ACCORDING TO ITS RATING BY THE USA TODAY SUPER BOWL AD METER -

TOP RATED AD USD $1,000,000

2ND HIGHEST RATED AD – USD $600,000

3RD HIGHEST RATED AD – USD $400,000

5 x FINALIST PRIZES: $25,000 EACH + TRIP FOR 2 TO SUPERBOWL 2013

Enter the Doritos ‘Crash the Superbowl’ Commercial Contest

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